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Sales teams deliver the revenue opportunities ICT businesses need to thrive. Whether it's a once in a lifetime deal or everyday excellence, this award recognises the sales professional that not only sell-sell-sell but also underpin continued growth and success.

Standing out from the pack in a crowded market is critical for success. From social media innovation to telemarketing panache, this award highlights the marketing professionals that helps brands, products, and services to truly shine.

Getting it all working or keeping critical systems running 24/7 is vital for every IT solution and service provider. Often unsung heroes, this award recognises the technical wizards that deliver subject matter expertise to meet the most challenging circumstances.

It's often said that 'people by from people' and the teams that ensure your staff are recruited, trained, and supported are the lifeblood of great corporate culture. This award recognises HR teams that make good companies great.

Leadership is often a combination of business acumen and vision. There is no template for getting it right, but inspirational leadership teams help to drive overall success. This award acknowledges the leaders that have made a real difference.

Distribution has changed radically alongside the move towards great managed service and cloud adoption. This award recognises the sales teams that have supported the channel in winning new business and driving revenue growth.

With a huge channel community, finding innovative ways to market to both partners and end-user is a significant challenge. Across events, social and collateral, this award is for marketers within distribution that deliver results that move the needle.

Helping channel partners to deliver robust and profitable technical architectures is increasingly a key role for distribution. This award acknowledges the technical teams that work collaboratively with the channel to deliver the best services and solution.

With distribution critical to solving the skills gap across our industry, this award recognised the teams that have to juggle in increasingly complex human resource conundrum within an challenging economic and social climate.

Executive leadership teams within the distribution landscape are more than just figureheads. They are tasked with defining strategy for not just their business but also a wider channel ecosystem. This award recognises the leaders that truly shine.

Focused on sales teams that work alongside the channel community, this award recognises the value of a true partnership model to deliver profitable sales and growth that benefits the vendor, its partners and customers alike.

Delivering marketing campaigns to help the channel community capitalise on the big opportunity one aspect. However, joint campaigns that can help a specific partner to win new business is just as valid for this award recognising marketing excellence.

Vendor led technical teams are vital to deliver complex project and the critical top tier support essential for success. This award recognises the often behind-the-scenes efforts of the technology experts that underpin our industry.

Getting the right person for the job followed by ongoing training and career advancement is a vital component of any successful business. This award recognises the human resources professionals that excel at these tasks.

Leaders often define the wider perception of brands and products. Even within more specialist markets, a great leadership team will attract talented staff, motivated partners and ultimately loyal customers who trust in a shared vision. This award recognises the leaders that inspire.

Whether its high society or fast and furious, a great event can leave a lasting impression that builds awareness, relationships and ultimately sales. This award goes to the teams that stage events with the most impact on any type of audience.

How do you recognise a great working environment? Is it staff retention? Profitability? Confidential surveys? Or just great that feeling of wanting every day to get up and go to work! This award tries to recognise the organisations that inspire staff to excel in the office and thrive beyond it.

The shortage of skilled staff has been a long-term problem for our industry. Yet delivering a great apprentice scheme is challenging especially within highly technical roles. This award recognises the companies from across ICT that have delivered successful programmes.

Whether it's a local hospice or a national charity, fundraising is noble and highlights our collective desire to help those less fortunate. This award considers charitable endeavours of all forms to acknowledge those that have made a real difference for others.

Social media has become one of the most impactful ways to reach distributed communities. Yet its considered use is often a combination of process mixed with personality. This award recognises a standout campaign that helped to foster an engaged online conversation or raise awareness.

The aggregate output across sales, marketing, technical and HR teams - combined with great products and services is what delivers ongoing success. This award recognises the combined efforts across an entire organisation to deliver outstanding results.